Happy New Year has huge pre release buzz and it is expected to shatter few records in first three day itself. Though like all big releases in recent times film has mixed reviews from few ''usual suspected'' sources but that does not matter as box office hurricane has arrived truly in style.
Film opened to tremendous response all over in morning itself. Film was close to housefull in early morning shows in Mumbai which is a rarity for any film these days even on festivals. Film is solid in Gujarat, central India and north picked from evening onwards.
Happy New Year has created history on day one recording the highest collections ever on day one beating the Dhoom 3 figure of 32 crore nett. The early figures coming for Hindi version suggest the total will be in the 37-38 crore nett range as per early estimates. An out performance in Mumbai and South can take it bit higher.
The film has run riot on day in multiplexes all over recording the highest occupancies since films started going wide with over 2000 screens. The mass circuits are also huge but are unlikely to beat records by the levels that multiplexes are beating. A circuit like Rajasthan is looking near 2 crore nett which is similar to Dhoom 3 but at that time there was no entertainment tax. Delhi/UP is an all time record with likely collections to touch 7 crore nett.
Happy New Year is looking to beat the previous record by around 15% which is extraordinary as the long runtime meant less screenings at multiplexes. It could have added a few crore more with a shorther runtime but it is not that important as that will made up over the week if the film keeps the momentum going.
Film managed to hold on pretty well despite ''artificial negativity'' from certain section of industry and media.
So by adding up other languages version of the movie, the first day collections are adding up to 40 Crs + !!
Finally ''king'' ruled at box office like always despite all ''manufactured'' negativity.
Source : BOI
long Live SRK