At the onset of the fifth season of the Indian Premier League, Nokia and Kolkata Knight Riders (KKR) have unveiled an interactive consumer engagement campaign titled 'Nokia Channel Me'. The campaign will unravel a completely new way for consumers to create and share their personal experiences live with the world.
Existing and new Nokia smartphone consumers have to download the 'Fun2Shoot* app from Nokia Store (for Symbian smartphones) and Windows Phone Marketplace (for Nokia Lumia customers) and create their 'Channel Me', their own personalised channel on www.nokiachannelme.com. Consumers with the most viewed and liked content stand a chance to host a Nokia-KKR Chill party – with all perks of hosting a successful after match party such as deciding their guest list, and inviting KKR players for it!. For more information, please visit www.nokiachannelme.com.
Additionally, consumers who buy select Nokia smartphones during the IPL season will not only receive assured gifts, such as the Nokia KKR fan kit but also get a chance to win a DC Design modified Honda City car. This offer is available on the Nokia Asha 300, Nokia C5-05, Nokia 500, Nokia N8, Nokia Lumia 800 and Nokia Lumia 710, and is valid from April 5 till May 27.
Speaking on the occasion, Viral Oza, director - marketing, Nokia India said, "Nokia has enjoyed a truly rewarding partnership with Shahrukh Khan and the Kolkata Knight Riders since the very first season of the Indian Premier League. This year, we take this association to the next level, by providing consumers a simple yet innovative campaign that leverages Nokia's technological competency and Shahrukh and KKR's unmatched fan connect. The 'Channel Me' consumer campaign is designed to create an interactive platform for the entire nation to participate and share their most exciting moments live with the people who matter to them the most!"
Commenting on the association with Nokia, Shahrukh Khan said, "Nokia and Kolkata Knight Riders have emerged as the most visible brands at the Indian Premier League. We value our relationship and believe that Nokia and KKR share a common commitment to connecting people in new and better ways. I am personally very excited about the 'Channel Me' consumer campaign and have even launched my own channel - SRK TV on it! I am very certain that Nokia and KKR fans will have a great season this year."
Association for the last four IPL seasons
Nokia has been the presenting sponsor for KKR since IPL's inception in 2008. Nokia's association with KKR and IPL reinforces its commitment towards its youth audience by way of connecting them to their passion, in this case cricket which has a cult status across India's young audience.
long Live SRK